Jennifer Sommer
EXECUTIVE DIRECTOR
NAROC members are leaders in the retail optical arena, representing more than 10,000 store locations across the United States that together serve over 48 million patients every year.
These industry leaders share a commitment to ensuring that retail optical can provide the broadest possible access to superior patient care, free from unnecessary legal and regulatory burden. That commitment has guided NAROC’s mission since its founding, and it remains the lens through which we evaluate every policy position we take.
NAROC represents retail optical companies—not individual practitioners—and we do not direct or interfere with the independent clinical judgment of the optometrists affiliated with our members. Our role is to support the business, regulatory, and policy environment in which quality eye care can thrive.
Today, NAROC is actively engaged on legislative and regulatory matters across the country, working alongside national and state associations, regulators, and policymakers to advance solutions that serve patients, practitioners, and the broader eye care industry alike.
Membership is available by application or invitation to organizations that share the Association’s aspirational objectives. Primary Membership is open to retail optical companies with brick-and-mortar locations where affiliated optometrists provide eye care. Affiliate Membership is available to companies and vendors that support the industry.
We continually seek to identify and involve the retail optical sector’s top professional leaders who share our vision. I invite you to learn more about the benefits of NAROC membership—please contact me at director@narocvision.org with questions or to schedule a time to discuss.
Membership Benefits
Joining NAROC connects your organization to the people, insight, and influence shaping the future of retail optical.
- A seat at the table. Join fellow industry leaders at two semi-annual meetings each fall and spring (in-person or virtual), where members shape NAROC’s priorities and strategy together.
- Direct access to issues that matter. Participate in monthly conference calls with NAROC’s Government Relations and Telehealth Committees, where emerging legislation, regulatory trends, and industry developments are discussed in real time.
- Stay ahead of the curve. Receive weekly or bi-weekly legislative and rulemaking updates—complete with expert commentary and analysis—delivered straight to your inbox, keeping you informed on the developments that matter most to your business.
- A strong voice in the halls of power. NAROC advocates on your behalf before state legislatures, regulatory agencies, and federal policymakers—working to shape laws and rules before they shape your business.
- Solutions before problems become urgent. NAROC doesn’t just respond to change—it works proactively on multi-state initiatives designed to create consistency and reduce burden across the regulatory landscape, so members benefit from solutions built ahead of the curve.
- Timely insight when it counts. Get periodic issue updates on developments that affect your business as they happen.
- Expert guidance, on demand. Gain ongoing access to two of the most respected consultants in vision care: NAROC Executive Director Jennifer Sommer and Wally Lovejoy, principal at Lovejoy Eyecare Consulting LLC.
- A powerful network. Build relationships with retail vision industry leaders year-round, through both formal meetings and informal connections that create lasting value for your business.
Click to download NAROC Membership Application